Build the Business of Your Dreams
By Andy Parkinson, on Wednesday, January 19th, 2011
“For me, the objective has always been: How do you improve per-hour output to the greatest extent possible? And how do you concurrently design the lifestyle that you want to have? Because I do believe that life is intended to be enjoyed. For many people, they love what they do, but they don’t want to do it 80 hours a week. For them, it would be dialing back from 80 to 40, let’s just say. Whether that’s a teacher, pastor, or writer — just being more efficient and effective with your time.
“In the second category, you have people who don’t love what they do. It comes back to that comfortable mediocrity. And for them, it’s about replacement. It’s not about reduction. For them, the goal is to get to the point where they’re doing what they love. And that is the objective of everything that I teach. It’s not to be idle, but it’s to get to the point where you control your time and allocate it to the things that will give you the most joy and also provide the greatest impact. For each person, that will be very individual.”
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